Experience
Building brands, growing audiences, and turning strategy into results.
My career spans national healthcare associations and community-based nonprofits, with experience in integrated marketing, brand development, event marketing, audience growth, and organizational leadership.
From corporate partnerships and public relations to marketing national conferences, exhibitions, and professional education programs, I've helped organizations reach new audiences, strengthen their brands, and achieve business goals. I bring a combination of strategic thinking, creativity, and hands-on experience, along with an appreciation for the people and relationships that make great work possible.
Professional Experience
American Hospital Association (AHA)
Chicago, Illinois | 2010–2025
Progressive marketing leadership roles supporting national healthcare associations, professional development programs, conferences, exhibitions, membership growth, advocacy, and industry engagement.
Marketing Manager
2022–2025 | AHA
Managed integrated marketing and communications across three national healthcare associations, supporting membership, conferences, exhibitions, education, products, and publications for approximately 26,000 members annually.
Oversaw marketing strategy, campaign execution, performance measurement, and cross-functional teams, connecting audience needs with organizational priorities and revenue goals.
- Developed integrated marketing strategies built around audience segmentation, competitive positioning, value propositions, and measurable goals. Coordinated campaigns across email, websites, social media, paid advertising, video, and other channels.
- Guided audience targeting, messaging, and campaign strategy for a national healthcare conference that achieved 31% year-over-year growth in paid registrations in 2024 and exceeded its total attendance goal by 3% in 2025.
- Oversaw membership recruitment and engagement campaigns, tailoring content and messaging to diverse professional audiences. One association achieved 10% year-over-year membership growth and finished 9% above its annual membership goal in 2023.
- Implemented Marketo marketing automation and Salesforce customer relationship management (CRM) technology across three professional associations, improving audience management, campaign automation, and performance tracking.
- Established structured marketing plans, stakeholder meetings, and reporting processes. Used campaign performance, revenue potential, organizational priorities, and registration deadlines to guide decisions, budgets, and resource allocation.
- Managed three direct reports and worked closely with internal teams, agencies, and external partners. Oversaw marketing budgets, timelines, and vendor relationships while providing performance insights and recommendations to association leadership.
Membership and Marketing Manager
2018–2022 | Association for Health Care Resource & Materials Management (AHRMM)
Managed membership marketing and engagement for AHRMM, a national professional association serving healthcare supply chain leaders and professionals.
Oversaw member recruitment and retention, chapter engagement, education, conferences, digital communications, and community programs.
- Launched a Higher Logic online member community, achieving 32% member adoption in its first year and creating new opportunities for professional networking and knowledge sharing.
- Executed an agency-developed organizational rebrand within four months, coordinating implementation across marketing and communications channels.
- Established an organization-wide editorial calendar to improve messaging consistency, content planning, and collaboration across teams.
- Managed marketing initiatives supporting membership growth, professional education, conference participation, and ongoing member engagement.
Senior Marketing and Communications Specialist
2013–2018 | AHRMM
Developed marketing campaigns supporting membership, chapters, professional education, conferences, exhibitions, publications, and commercial partnerships. Expanded the association's digital marketing capabilities while identifying new opportunities to generate revenue.
- Increased advertising revenue 73% by redesigning print and digital media offerings and creating targeted advertising and sponsorship opportunities for healthcare solution providers.
- Introduced segmented email automation to improve audience targeting, personalize communications, and strengthen campaign measurement.
- Launched a conference newsletter with open rates above 50%, creating an additional channel to engage prospective attendees.
- Planned and executed integrated campaigns supporting conferences, education, exhibitions, publications, and membership acquisition.
Marketing and Communications Specialist
2010–2013 | AHRMM
Developed digital communications, editorial content, and promotional campaigns supporting membership engagement, conferences, and organizational initiatives.
- Produced more than 50 member testimonial videos, generating over 10,000 YouTube views and supporting membership, conference, exhibition, and organizational campaigns.
- Transformed a member newsletter into a print and digital magazine that 85% of surveyed members rated valuable, while reducing annual production expenses by $6,500.
- Used website analytics and search insights to improve content visibility, audience engagement, and campaign performance.
Polish American Association
Chicago, Illinois | 2004–2009
Held two director-level positions with a community-based nonprofit providing immigration assistance, employment, education, social services, and advocacy programs to Chicago's Polish-American community.
Oversaw public relations, fundraising, corporate partnerships, community outreach, and events, helping raise awareness of the organization's programs and secure financial support for its mission.
Director of Public Relations and Special Events
2007–2009
Managed organizational communications, media relations, community outreach, and special events to increase awareness of community services, strengthen partnerships, and support fundraising goals.
- Developed public-facing communications and coordinated media outreach to promote the organization's programs, advocacy initiatives, and community impact.
- Increased corporate sponsorship support 35% by building relationships with business partners and securing event sponsorships.
- Planned and managed cultural, educational, and fundraising events, including budgets, sponsorships, partnerships, and event execution. Increased net gala income per guest 40% and exceeded the annual $100,000 fundraising goal by 10%.
- Worked with community organizations, media representatives, corporate partners, and other stakeholders to expand awareness of available services and resources.
Director of Foundation and Corporate Relations
2004–2006
Managed corporate and foundation relationships, securing funding and building partnerships to support community programs and organizational priorities.
- Secured more than $500,000 in foundation and corporate support over three years.
- Built relationships with corporate and foundation partners, connecting funding opportunities with community needs and organizational priorities.
- Worked with program directors and organizational leadership to develop funding proposals, communicate program impact, and strengthen institutional relationships.
- Managed grant communications, donor stewardship, executive briefings, and partner site visits.
Marketing Platforms & Technology
Salesforce, Marketo, Higher Logic, NetForum, Google Analytics 4 (GA4), Google Ads, Meta Ads, Drupal, Cvent, Adobe Creative Suite, Canva, Smartsheet, Microsoft 365, ChatGPT, Microsoft Copilot, Claude, and Perplexity.
Education & Credentials
Bachelor of Arts in Communication
Loyola University Chicago
Certificate in Integrated Marketing Communications
DePaul University, Kellstadt Marketing Center
Certified Professional Medical Interpreter
Heartland Alliance
Languages: Fluent in English and Polish
Beyond the Résumé
See the strategy behind the results.
Interested in how I approach marketing challenges? Explore my case studies for a closer look at the strategies, decisions, and results behind selected projects.