Healthcare & Association Marketing
Developing integrated marketing strategies that support membership, professional education, publications, organizational visibility, and audience engagement.
MARKETING LEADERSHIP WITH PURPOSE
Complex markets.
Clear strategy.
Measurable growth.
Integrated Marketing Strategy | Healthcare & Associations | Brand & Product Development | Events & Audience Growth
Hi, I’m Agnes Lipowicz-Kusmider, a marketing leader who connects purpose, people, and strategy to build stronger brands, create meaningful experiences, and drive measurable growth.
I bring clear priorities, thoughtful budget decisions, and collaborative leadership to move strategy into action.
THE WORK BEHIND THE IMPACT
Purpose, with results to show.
$7M+
Combined annual conference and exhibition portfolio budgets
7,000+
Annual paid attendance across healthcare workforce advancement conferences
26,000+
Members recruited, retained and supported annually
195%
Increase in conference website pageviews following rebranding and a new website launch
Portfolio scale and organizational outcomes across the work I’ve led and supported.
WHERE STRATEGY MEETS PURPOSE
Digital Marketing & Transformation
Connecting marketing automation, CRM, analytics, content, and digital campaigns to improve marketing effectiveness and audience experiences.
Conferences & Event Marketing
Building marketing strategies for national conferences, exhibitions, virtual events, and educational programs that support participation, sponsorship, and revenue objectives.
Nonprofit Growth & Development
Advancing organizational missions through strategic communications, corporate partnerships, sponsorships, and fundraising initiatives.
Selected work.
View all case studies ↗01 / EVENT MARKETING
Rebuilding Conference Momentum and Exceeding Attendance Goals
Explore case study ↗02 / DEMAND GENERATION & CONTENT STRATEGYGrowing a National Healthcare Association's Marketing Audience by 72%
Explore case study ↗03 / GROWTH MARKETING & BRAND POSITIONINGGrowing Membership 10% Through Audience-Focused Marketing
Explore case study ↗04 / STRATEGIC LEADERSHIP & ADAPTABILITYBringing Strategy and Structure to Complex Marketing Initiatives
Explore case study ↗WHAT COMES NEXT
Let’s build something meaningful.
I’m interested in opportunities to strengthen brands, engage communities, and advance missions.
Connect with Me ↗